Promotion | Layout | Digital
This project involved creating a series of flyers to promote The Factory Café’s rotating specials and signature drinks. The design direction drew from the café’s industrial-inspired brand identity - a nod to its location within The Factory’s creative precinct - using the existing logo elements, colour palette, and typography to maintain visual cohesion across all touch points.
The challenge was to keep the promotional materials feeling fresh and contemporary while staying true to The Factory’s authentic, down-to-earth character. We paired clean, structured layouts with bold imagery and subtle textural details to echo the café’s raw, modern aesthetic. Each flyer was designed to feel approachable and vibrant, showcasing the drinks in a way that invites customers to stop, look, and taste.